Certified MMP Architecture
Installing an SDK is easy; architecting it is hard. We handle complex migrations (Adjust/AppsFlyer) and deep-link setups to ensure zero data loss during the transition.
Mobile Analytics & MMP Setup
Marketing Without Datais Gambling
Your growth strategy is only as good as your data quality. If your MMP setup is broken, your ROAS is a lie. We architect your tracking stack, fix attribution errors, and build a single source of truth for your growth.
The Challenge
Why Your Data Is Lying to You
If your MMP setup is flawed, every marketing decision you make is a guess. Duplicate attribution, broken event mapping, and ad fraud are likely inflating your numbers while draining your budget.
The Data Integrity Framework
We architect your tracking stack to ensure every click, install, and purchase is attributed correctly.
Event Taxonomy Design
Messy event names create messy reports. We standardize your naming conventions (Taxonomy) so that Product, Marketing, and Tech teams speak the same data language.
Active Fraud Defense
Stop paying for bots. We configure advanced fraud protection suites to block click injections and SDK spoofing, saving up to 20% of your ad budget instantly.
Stop Flying Blind
You can't optimize what you can't measure. We fix broken attribution models to replace "Organic" buckets with granular source tracking, showing you exactly which channels drive revenue.
Attribution Clarity
Eliminate the "Unattributed" black hole. We implement advanced deep linking and probabilistic modeling to track user journeys that standard SDK setups miss.
Fraud Shield
Your budget should buy real users, not bots. We implement active validation rules to detect and block Click Injection and SDK Spoofing before they drain your spend.
Full-Funnel Visibility
Installs are vanity metrics. We map events deep into the funnel (Registration -> Purchase -> LTV) to optimize your campaigns for profit, not just volume.
The Technical Data Stack
We go beyond basic SDK integration. Here is the infrastructure we build to secure your growth data.
MMP Migration & Setup
Seamless migration between providers (Adjust, AppsFlyer, Branch) with zero data loss. We map every legacy event to the new taxonomy without breaking live campaigns.
SKAdNetwork (SKAN) Strategy
Mastering iOS privacy. We configure complex Conversion Value schemas (Fine & Coarse) to extract the maximum possible signal from Apple's privacy-first framework.
Deep Linking Architecture
Universal Links and Deferred Deep Linking setup. We ensure users land on the exact product page they clicked on, increasing web-to-app conversion by up to 3x.
Product Analytics (Post-Install)
Installs are just the start. We integrate tools like Mixpanel or Amplitude to track user journeys, identifying exactly where users drop off after the first open.
Raw Data & ETL Pipelines
We set up raw data exports to your data warehouse (BigQuery, Redshift, AWS). Own your data completely and run granular queries beyond standard dashboard limits.
Validation Rules (Fraud)
Configuration of advanced Validation Rules. We automatically reject installs that don't meet specific criteria (e.g., wrong OS version, suspicious IP), saving budget instantly.
Fix Your Data. Unlock Your Growth
Let's audit your growth stack. We'll find where your budget is leaking due to bad attribution and give you a roadmap to fix it.
Audit My Tech Stack