22 → 333
Indexed keywords
App Store Optimization
Growing Indexed Keywords from 22 to 333 in 90 Days
Over the 90-day engagement, indexed keywords increased from 22 to 333 and the app rating moved from 3.4 to 4.5 stars. Strategic terms also progressed into top-three and number-one positions.
makromusic
Documented client work
3.4 → 4.5 ★
App rating
90 Days
Measurement window
The Constraint
What Had to Change
makromusic was competing in a crowded music category with only 22 indexed keywords and a 3.4-star app rating. The store presence limited how often relevant users could discover the app and introduced trust friction when they reached the product page.
Search Visibility
Indexed Keyword Coverage
Start and end of the same 90-day engagement
The Intervention
How the Work Moved Forward
Build the Foundation
We built a 90-day ASO program around two connected workstreams: expand the app’s semantic keyword coverage and improve the timing of in-app rating prompts. The aim was to strengthen both discovery and trust across the store journey.
Expand the Semantic Footprint
We moved beyond a short list of existing terms and mapped a broader semantic core around relevant user intent. The first priorities combined relevance with attainable ranking opportunity, building coverage before pursuing more competitive generic terms.
Reduce Trust Friction
Discovery alone could not resolve the trust barrier created by a 3.4-star rating. Rating prompts were repositioned around positive product moments so satisfied users had a more relevant opportunity to share feedback. During the engagement, the app rating increased to 4.5 stars.
The Outcome
What the Evidence Shows
Store Trust
Google Play App Rating
Turkey · 5-star scale · 90-day comparison
Over the 90-day engagement, indexed keywords increased from 22 to 333 and the app rating moved from 3.4 to 4.5 stars. Strategic terms also progressed into top-three and number-one positions.
The program increased indexed keyword coverage from 22 to 333. Selected generic terms moved from outside the top 100 into the top three, with multiple strategic keywords reaching the number-one position.
The result was a stronger discovery foundation built around relevant search intent, supported by a store rating that reduced friction for users evaluating the app.
Client Perspective
“Grovix is dedicated to helping your app grow. They work fast and always push our team to succeed. Their support has been key in taking makromusic to the next level.”
Ataberk Özaydın
CEO at makromusic
Continue Exploring
Another Growth Constraint
Bring Us Your Growth Constraint
Start with a focused audit of the store, acquisition, measurement, or lifecycle problem holding the team back.
Request a Mobile Growth Audit